Alternative rock, also known as alt-rock or alternative music, is a type of rock music that emerged from the independent music scene in the 1970s and became popular throughout the 1990s. "Alternative" refers to the band's distance from commercial or major rock or pop music. Alternative rock often takes elements from other genres, including punk, metal, and indie rock. Alternative rock bands are typically characterized by their use of unconventional sounds, structures, and instrumentation; their rejection of standard pop music conventions such as verse-chorus form; and their experimentation with new musical styles and techniques. Alternative rock artists are often known for their DIY ethic, which emphasizes independence from major record labels and corporate rock music culture. Some of the most popular alternative rock bands of the 1990s include Nirvana, Pearl Jam, and Radiohead. Alternative rock has also been popularized in recent years by such artists as Arcade Fire, The Black Keys, and The Strokes. 

Alternative rock was a genre that was diverse in terms of sound, social context, and regional origins. It was also a genre that was difficult to define, as it encompassed such a wide range of styles and influences. Nevertheless, alternative rock remains an important and popular genre of music, with a dedicated following among fans and musicians alike. Alt-rock in the 1980s benefited from increased media exposure, college radio airplay, and word of mouth. Noise pop, indie rock, grunge, and shoegaze were some of the distinct genres that emerged during this period (and music scenes), thanks to magazines and zines, collegiate radio play, and word of mouth. The late 1980s and early 1990s saw the emergence of a new wave of alternative rock bands, many of whom were influenced by the grunge movement that had arisen in Seattle. These "post-grunge" bands blended the heavy guitars and angst-ridden lyrics of grunge with a more polished pop sound. Some of the most popular post-grunge bands of the 1990s include Bush, Candlebox, Live, and Matchbox Twenty. The mid-1990s also saw the rise of alternative country, a genre that blended elements of country music with alternative rock. 

Bands like Wilco and Ryan Adams helped to popularize this new sound, which often featured country-influenced melodies, twangy guitars, and a more laid-back approach to songwriting. Indie rock made a big comeback in the late 1990s and early 2000s as bands like The Strokes and The White Stripes revitalized the genre with their stripped-down sound and DIY ethos. These bands were often influenced by classic rock and roll, punk rock, and garage rock. The early 2000s also saw the rise of emo, a subgenre of alternative rock that was characterized by its emotive lyrics and melodic sensibility. Bands like Dashboard Confessional and Jimmy Eat World helped to popularize this new sound, which often featured introspective lyrics and a focus on personal relationships. The mid-2000s saw the rise of indie pop, a subgenre of alternative rock that blended elements of pop music with an indie sensibility. Bands like Death Cab for Cutie and Vampire Weekend helped to popularize this new sound, which often featured catchy melodies and literate lyrics. The late 2000s and early 2010s saw the rise of synth-pop, a subgenre of alternative rock that blended elements of pop music with synthesizers and electronic production. Bands like Passion Pit and MGMT helped to popularize this new sound, which often featured catchy melodies and danceable beats.

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