The Cowboys of Color Rodeo (CCR) is an event that celebrates western culture and athletes of African, Latinx, and Indigenous descent. Founded in 1993, CCR has been a leader in providing accessible rodeo programs to its members across the United States. With exciting events such as bull riding, barrel racing, and steer wrestling, the CCR seeks to celebrate cowboy heritage within these often overlooked communities. The CCR holds one of its largest events in Fort Worth, Texas, at the Will Rogers Memorial Coliseum each June. Competitors from various states attend this event to take part in intense competitions for their chance to win prize money and awards. Along with some of the best Cowboys of Color Rodeo athletes from around the country, spectators also get a chance to witness cowboys competing against each other on the same grounds that have hosted legends such as Gene Autry and Roy Rogers. The main goal of Cowboys of Color Rodeo is not only to entertain but also to recognize excellence among competitors in this industry.
To do so, they offer several awards, ranging from All-Around Cowboy or Cowgirl to Youth Contestants of the Year, recognizing the achievements of their members while inspiring younger generations within their community. As Cowboy culture becomes increasingly diverse, individual athletes help propel CCRs to new heights by pushing standards higher every year. Among some of these talented participants are 8-time World Champion Bull Rider JT Trevino, 5-time Reserve World Champion BullFighter Eloy Coyotl Jr., 2018 National Cutting Horse Association World Champion Josue Mendez, and 2021 ProRodeo Hall of Fame Inductee Matt Merritt. Since 1993, CCR has celebrated champions from all walks of life who embody the spirit of American competitiveness on horseback! Aspiring Cowboys of Color Rodeo cowboys can look up to these heroes for inspiration and aim for success at any level of cowboying!
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