The primary destination concert series for Atlanta and the Southeast is ATLive, a multi-genre concert series created and promoted by AMB Sports and Entertainment. The first self-promoted concert series for AMBSE, ATLive, brought together sold-out Mercedes-Benz Stadium audiences in its first two years to take in the amazing music of artists like George Strait, Metallica, Luke Combs, Eric Church, Cage The Elephant, Greta Van Fleet, Blake Shelton, Keith Urban, and others. AMBSE produces ATLive powered by Ticketmaster, and Messina Touring Group is in charge of managing show production. The Atlanta United Foundation has been the primary beneficiary of the concert series thus far, with over $3 million donated to date.
In addition to AMBSE's flagship show, ATLive, the company promotes and produces a number of other events throughout the year. These include:
The Home Depot Backyard: A 22,000-seat, open-air concert venue located at Mercedes-Benz Stadium that has hosted concerts by the likes of Garth Brooks, Billie Eilish, Guns N' Roses, and Kenny Chesney, among others.
Music Midtown: An annual two-day music festival in Atlanta's Piedmont Park that features more than 40 music acts on four stages. Past headliners have included Bruno Mars, Kendrick Lamar, Ed Sheeran, Metallica, Rihanna, Paul McCartney, and Jay-Z.
State Farm Arena: A 19,000-seat multi-purpose arena in Atlanta that is home to the NBA's Atlanta Hawks and WNBA's Atlanta Dream. The arena has also hosted concerts by world-renowned artists like Beyoncé, Justin Timberlake, Taylor Swift, and U2.
In addition to its concert promotion business, AMBSE also owns and operates the Atlanta Hawks Basketball Club, Atlanta Dream, and E15 Group - a sports marketing agency. AMBSE is a subsidiary of AMB Group, LLC, which also owns the NFL's Atlanta Falcons and MLS's Atlanta United.
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